SEO · AEO · GEO
AI-first SEO, AEO & GEO, done by a developer
I'm Shreyash Tripathi, a full-stack developer who does search work from the code up. SEO gets you ranked on Google; AEO (answer engine optimization) gets your content used as the answer; GEO (generative engine optimization) gets you named and cited by AI assistants like ChatGPT, Perplexity and Gemini. I fix the technical side myself instead of handing you a report.
SEO, AEO and GEO in one line each
SEO
Search engine optimization: crawlable pages, the right titles and descriptions, speed and structured data so Google ranks you.
AEO
Answer engine optimization: clear question-and-answer content and FAQ sections so search features and assistants can lift your answer.
GEO
Generative engine optimization: consistent facts about you across the web, llms.txt and open access for AI crawlers, so AI assistants name and cite you.
What I do
Technical SEO audit & fixes
Crawlability, indexing, canonical URLs, redirects, sitemaps and robots rules, fixed in your code, not just listed.
SEO for React, Vite & Next.js
Prerendering or server rendering so single-page apps show real content to Google and AI crawlers instead of an empty page.
Structured data (Schema.org)
JSON-LD for people, organizations, products, services, books, FAQs and breadcrumbs, validated for rich results.
AEO: answer-ready content
FAQ and how-to sections written as direct answers, matched to the questions people actually search.
GEO: visibility in AI assistants
llms.txt, AI-crawler access, consistent profiles across GitHub, LinkedIn and dev.to, and tracking of GPTBot, ClaudeBot and PerplexityBot visits in GA4.
Search Console, Bing & GA4 setup
Verification, sitemaps, IndexNow, lead events and a simple monthly read of what's working.
Speed & Core Web Vitals
Lighthouse and Core Web Vitals improvements: image optimization, code splitting and render-blocking fixes.
Data-driven keyword tuning
Titles and descriptions rewritten from your real Search Console queries, so pages that are shown but not clicked start getting clicks.
Proof: this website
I did all of this on shreyashtripathi.in, a brand-new domain, in its first month.
- Took this site from a parked domain to 15+ indexable pages, with 18,000+ words crawlers can read (from 134).
- Lighthouse SEO, accessibility and best practices at 100; mobile performance 30 to 70-80.
- Ranking around position 3 for my name within the first month, with clicks growing week over week.
- New book pages earned more search clicks than the home page within 2 weeks of launch.
- ChatGPT identifies me and links this site when asked who I am.
SEO, AEO & GEO FAQ
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranked in search results. AEO shapes your content so it can be used directly as an answer. GEO makes AI assistants like ChatGPT, Perplexity and Gemini know about you, name you and cite your site. Good AEO and GEO are built on top of solid technical SEO.
How long until results show?
Indexing usually takes days to a couple of weeks. Ranking for your name or brand often follows within weeks; competitive keywords and AI-assistant mentions take one to three months and depend on links and mentions from other sites.
Do you need access to my code?
For technical fixes, yes: a repository or CMS access. For an audit or a Search Console review, read access is enough.
Can you work on React or Next.js sites?
Yes, that's my main stack. Single-page React and Vite apps often need prerendering before Google and AI crawlers can see their content, and I did exactly that on this site.
Want to be found?
Send your site and what you want to rank for. Email tshreyash024@gmail.com.